This is a campaign aimed to help students that are living sedentary lives, to take care of themselves and get active. Through interviews and personal experience, I found that it was tough for students to remain active due to a busy lifestyle. To solve this problem I created a walking club that will offer guided walks, twice a day at 2 different locations in the city. I developed a visually dynamic brand that would be engaging for a student audience and a reward system that will help get the students motivated to come and participate. For this campaign, I developed a logo, a series of athletic t-shirts, route map signage, and various other athletic equipment as part of the reward system.