Balance Campaign

This is a campaign I designed to help the next generation of college students (people just coming into college) to help them adjust to college life and help them to balance their lives. I found that when you first come into college many people are faced with some major lifestyle changes and it can be really hard to adjust. Through a lot of interviews with the target audience and research, I came up with a campaign that aims to help make the lifestyle adjustments easier. For this campaign, I developed a website, a poster series and a video series that would be advertising the campaign across social media and other platforms that the target audience is familiar with.

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