This is a brand identity that I developed for an assignment in which there was a new province being created. Through research, about the area of Northern Ontario, I developed a logo, a graphic standards manual, a design system, and a website. This brand identity needed to capture what the new province is all about and communicate it through the brand. In research into what Northern Ontario can offer, it was clear to me that this area has a lot to offer and is extremely diverse. I used the Northern Lights to communicate different cultures and the diversity that exists.